Wright's Spore (k3nshi)

"Putting two and two together, Wright concluded that there had to be some way where users could create content, instead of armies of developers, and a way to make a game craft itself around the user's contribution.

For inspiration, Wright looked to the "demo scene," a group of (mostly European) coders who specialized in doing a whole lot with a little bit of code. Their procedural programming methods were able to, for example, fit an entire 3D game in 64K, using mathematics to generate textures and music, etc. "I just found this incredibly exciting," Wright confesses, describing the kinds of work that he saw come out of the demo scene.

So here's what he did: he recruited an elite strike team of coders (who, if you were to believe his slideshow, dressed like ninjas) and put them in a "hidden facility" to experiment with new ways of giving the user powerful tools and generating tons of dynamic content without armies of content creators. Best of all, he fired up a demo and showed his audience the results..."

Will Wright shows off the AMAZING sounding Spore, details here.